Frank first mixed up his now-famous espresso martini in Key West—strong, smooth, and unforgettable. He perfected it in Cape May, where demand exploded and the legend really took off. With people begging for the recipe, Frank had no choice but to can it. Let’s Be Frank is the result: a no-BS brand built by a guy in his 50s who knows exactly how a cocktail should taste. No shortcuts. No fluff. Just really good drinks, done right.

OUR STORY

    1. Excellence: Commitment to using only the highest quality ingredients and processes.

    2. Innovation: Continuously refining and perfecting cocktail recipes to meet evolving tastes.

    3. Authenticity: Staying true to Frank's original recipes and uncompromising standards.

    4. Community: Fostering a community of cocktail lovers who appreciate craftsmanship and creativity.

  • The Let’s Be Frank mission is to craft high-quality, bold, and flavorful drinks that elevate every moment, while inspiring a lifestyle of authenticity, fun, and uncompromising taste. We aim to bring people together through expertly crafted cocktails and products that embody the spirit of living life the Let’s Be Frank way—always with a dash of flair and a commitment to excellence.

  • As word of Frank's exceptional cocktails spread, so did the demand for his creations beyond the walls of the bar. What started as a local favorite soon blossomed into a full-fledged beverage brand. "Let’s Be Frank" expanded its offerings to bottled Espresso Martini mixes and Bloody Mary bases, allowing cocktail enthusiasts everywhere to experience Frank's craftsmanship in their own homes.