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Craig Pellegrini Jr.

Powered by passion. Backed by Letโ€™s Be Frank.

Craigโ€™s Story

Craig Pellegrini Jr., a race car driver from Buena, NJ, has spent years chasing his dream of becoming a professional race car driver. From racing go karts at a young age to competing in sprint cars for nearly a decade and earning a championship along the way, Craigโ€™s journey has been built on determination, grit, and passion for the sport.

Now competing full time in the ARCA Menards Series East with Fast Track Racing, Craig currently sits fourth in points as a rookie and is one of only two drivers to finish in the top 10 in all four East races this season. Despite racing against top backed teams with major manufacturer support, Craig and the No. 10 team continue to outperform expectations with zero DNFs and nearly every lap completed this year.

As sponsorship challenges continue heading into Indy, the team is looking for partners and supporters to help keep this dream alive. Every contribution helps Craig continue punching above his weight and proving he belongs at the national level.

Thank you for being part of the journey.

One Serve. One Perfect Espresso Martini.

Every Flavor Has A Story. Taste Them All.

Every Flavor Has A Story. Taste Them All.

  • Original Espresso Martini

    The classic, perfected.

    Velvety, robust, and made to stand out.

  • Limone Espresso Martini

    Smooth & Tangy

    A refreshing twist that's perfect for any season.

  • Affogato Espresso Martini

    Bold & Decadent

    A rich blend inspired by the Italian dessert.

  • Reposado Espresso Martini

    Rich, warm, and just a little bit wild.

    This one's got spirit.

  • Chocolate Martini

    Silky and Indulgent

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Letโ€™s Be Frankยฎ?

Letโ€™s Be Frank , Itโ€™s a Lifestyle.

From the bar to the beach, our gear is made for living loud and sipping slow. Limited-edition tees, hats, and more designed with the same energy as our cocktails: bold, sharp, and built for a good time. Wear it like you mean it.

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Espresso Yourself Angel and Devil SOLD OUT
$30.00
Navy Camp Shirt SOLD OUT
$65.00
"The OG" Let's Be Frank Bloody Mary X Espresso Martini Shirt SOLD OUT
$50.00

The classic Letโ€™s Be Frank print of an Espresso Martini and Bloody Mary on a sports shirt.

Polo is made of a Polyester and Spandex blend.

Frank is sporting an XXLarge

Frankโ€™s Weekly Pour Tour:

Are you in?

Frank created this ready-to-drink Espresso Martini with 3 things in mind: No More Bad Bar Versions, Buzz Without the Wait, The Best Espresso Martini On The Planet.

One can. Three servings.
Because Frank doesnโ€™t believe in one-and-done. Share it, savor it, or keep the whole buzz to yourselfโ€”we wonโ€™t judge. More martini, less hassle. Now thatโ€™s awesome.

Serve it like Frank.
Pop the can and sip as-is, or take it up a notchโ€”shake with ice and pour into a chilled glass. Thatโ€™s how Frank does it: cold, foamy, and effortlessly impressive.

Meet the Jitneyโ€”Frankโ€™s favorite way to make an entrance.

Itโ€™s bold, itโ€™s iconic, and it turns heads wherever it goes. The Letโ€™s Be Frank Jitney brings the energy to any event, pop-up, or party. Itโ€™s not just a rideโ€”itโ€™s a rolling vibe, a photo moment, and a brand experience like no other.

Stay in the loop with Frank.

Exclusive drops, secret events, and the first sip of whatโ€™s nextโ€”straight to your inbox.

Order Your Espresso Martinis Now!

Order Your Espresso Martinis Now!

Forget the hassle of making espresso, mixing, and hoping for the perfect pourโ€”Let's Be Frank brings you a premium espresso martini in a can, crafted for convenience without sacrificing quality. Made with top-tier ingredients, our ready-to-drink cocktail delivers a bold, smooth, and velvety experience with every sip. Whether you're kicking off a night out, need a pick-me-up at brunch, or just want a bar-quality cocktail at home, Let's Be Frank makes it effortless.

No bartender requiredโ€”just crack, sip, and enjoy.

The Perfect Bloody Mary is RIGHT Within Your Grasp

Zesty, flavorful, sublimeโ€”nothing beats the first crack of a fresh Frank's Way Bloody Mary bottle. Pour it into your glass, mix with your favorite liquor (like tequila for more of a Bloody Maria, perhaps?), and top it off with bacon, celery, olives, limeโ€”whatever youโ€™re craving. Feel your mouth watering? Click on the button below and have it shipped straight to your door.

Letโ€™s Be Frank Spice is a flavor explosion, combining the smoky heat of Ancho Chili powder, the bold kick of black pepper, and the savory punch of steak seasoning. This dynamic blend transforms anything it touchesโ€”whether itโ€™s grilled meats, veggies, or even a favorite snackโ€”into an unforgettable taste experience. Every sprinkle amps up the excitement, making it the ultimate spice for those who crave bold, mouthwatering flavor in every bite! Click on the button below and have it shipped straight to your door.

Add a little bit of SPICE

A Message From Frank:

I'm Frank, the soul behind Letโ€™s Be Frank, where our passion for the perfect drink turns every sip into a celebration. For me, it's not just about the drink; it's about the experience.

At the heart of it, I'm just a man who loves what he does and wants to share it with the world. Cheers to the moments we create and the stories we'll tellโ€”they all start by being Frank.

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